About Us
Brand Story — MÊCOLA
MÊCOLA was founded by Hoàng Minh Luân, an entrepreneur with a deep curiosity for flavor. A graduate in Business Administration, he chose an unconventional path — the pursuit of creating Vietnam’s first small-batch craft cola.
The idea began unexpectedly when he discovered a “fresh cola” made at a New York bakery. That curiosity grew into passion as he explored Japan’s world of artisanal cola through videos and manga. In 2024, his journey took him to Japan, where he learned firsthand how craft cola married tradition with creativity. The foundation for MÊCOLA was laid there.
Unlike industrial colas, MÊCOLA is brewed from raw ingredients—similar to how Vietnamese phở broth is simmered or how coffee is traditionally brewed.
Vietnamese phở spices (cinnamon, star anise, clove), raw Nghệ An cane sugar, and Vietnamese coffee, discovered only after dozens of attempts to replace traditional cola-nut extract, come together to form a distinctive profile.
With over 50 experiments and continuous refinement — supported by his wife, Phạm Hà Phương, whose palate shaped the final flavor — the MÊCOLA formula was finalized. Every batch is handcrafted in small quantities to maintain purity, consistency, and authenticity.
The result is a flavor that is familiar yet entirely new — something you will not find anywhere else in the world.
And if one day someone says, “You haven’t truly experienced Vietnam until you’ve tried MÊCOLA,”
—that is exactly the story MÊCOLA was born to tell.
Vision
To become Vietnam’s pioneering craft cola, recognized across Hanoi, Saigon, and Da Nang — the country’s culinary capitals — and to stand proudly on the global stage as the cola people choose when they want to experience Vietnam.
Mission
To create a new flavor experience that blends Vietnamese spice culture with refined craftsmanship, inspiring a new F&B movement that values:
- Local ingredients
- Slow-crafted processes
- Authenticity and exploration
Core Commitments:
- Uncompromising quality: full control from ingredients to packaging.
- Artisanal craftsmanship: small-batch production over mass output.
- Authenticity with creativity: Vietnamese ingredients reimagined in modern ways.
- Transparency: clear sourcing and the “3 NOs” pledge.
- Respect for community: partnering with local suppliers and minimizing waste.
Core Values
- Uncompromising Quality: From ingredients to packaging, safety and standards always come first.
- Handcrafted & Meticulous: Each batch is a carefully crafted creation, never sacrificing quality for quantity.
- Authenticity & Creativity: Using Vietnamese ingredients in innovative yet genuine ways.
- Transparency: Clear sourcing, clear processes — backed by the “Three No’s” commitment.
- Respect for Community & Ingredients: Prioritizing collaboration with local suppliers, minimizing waste, and striving for sustainability.
Craft Principles — Artisanal Values
Selected Ingredients
MÊCOLA is made using cinnamon, star anise, clove, raw Nghệ An cane sugar, Vietnamese coffee, and more than 14 hand-selected spices sourced from regions across Vietnam.
Every ingredient is chosen based on freshness, traceability, and its contribution to a unique, natural cola flavor.
How MÊCOLA Is Made
High-temperature extraction of raw spices to unlock natural aroma.
Short steeping to build depth and complexity — a signature step in our flavor creation.
Slow cooling & fine filtration to preserve clarity and character.
Blending with CO₂-saturated purified water, then small-batch bottling/canning to ensure consistency.
Crafting Philosophy
- Small-batch & Handcrafted: ~100 bottles/cans per batch, ensuring full flavor control.
- “3 NOs” Commitment: no preservatives, no artificial flavors, no artificial coloring.
- Quality & Safety: compliant with Vietnam’s national standards for carbonated beverages; third-party lab tested.
- Strict Hygiene: every bottle/can sanitized with brewing-industry protocols.
- Flavor Testing: over 50 rounds of trials and lab testing to perfect the sensory profile.
Shelf Life & Storage
Best enjoyed within 3 months; testing is underway to extend shelf life to approximately 6 months.
Store in a cool, dry place, away from direct sunlight.